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Unit-price anchoring affects consumer purchasing behavior

James et al. | Jan 15, 2025

Unit-price anchoring affects consumer purchasing behavior

This study examines how anchoring—providing numerical suggestions like "2 for $4"—can influence consumer purchasing decisions and increase revenue. The researchers tested three types of price anchors on 29 high school students shopping in a mock store.

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A cross-cultural analysis of consumer behavior and payment preferences: Insights from India and the United Arab Emirates

Bansal et al. | Sep 01, 2026

A cross-cultural analysis of consumer behavior and payment preferences: Insights from India and the United Arab Emirates

Consumers in India and the United Arab Emirates live in very different economic and cultural environments, and this study set out to measure how that shapes the way they shop and pay. Surveying 50 people in each country, they found that Indian consumers were more price-sensitive and favored cash, while UAE consumers prioritized convenience, gravitating toward credit cards, mobile wallets, and online shopping. The results offer practical insight for retailers, marketers, and policymakers working across these two fast-growing but culturally distinct markets.

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The Clinical Accuracy of Non-Invasive Glucose Monitoring for ex vivo Artificial Pancreas

Levy et al. | Jul 10, 2016

The Clinical Accuracy of Non-Invasive Glucose Monitoring for <i>ex vivo</i> Artificial Pancreas

Diabetes is a serious worldwide epidemic that affects a growing portion of the population. While the most common method for testing blood glucose levels involves finger pricking, it is painful and inconvenient for patients. The authors test a non-invasive method to measure glucose levels from diabetic patients, and investigate whether the method is clinically accurate and universally applicable.

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