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A cross-cultural analysis of consumer behavior and payment preferences: Insights from India and the United Arab Emirates

Bansal et al. | Sep 01, 2026

A cross-cultural analysis of consumer behavior and payment preferences: Insights from India and the United Arab Emirates

Consumers in India and the United Arab Emirates live in very different economic and cultural environments, and this study set out to measure how that shapes the way they shop and pay. Surveying 50 people in each country, they found that Indian consumers were more price-sensitive and favored cash, while UAE consumers prioritized convenience, gravitating toward credit cards, mobile wallets, and online shopping. The results offer practical insight for retailers, marketers, and policymakers working across these two fast-growing but culturally distinct markets.

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Exploring the Factors that Drive Coffee Ratings

Agarwal et al. | May 19, 2025

Exploring the Factors that Drive Coffee Ratings

This study explores the factors that influence coffee quality ratings using data from the Coffee Quality Institute. Through a regression model based on gradient descent, the authors aimed to predict coffee ratings (total cup points) and hypothesized that sweetness and the coffee producer would be the most influential factors.

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Physical Appearance and Its Effect on Trust

Ledesma et al. | Nov 09, 2020

Physical Appearance and Its Effect on Trust

Do different physical traits affect teenagers’ initial trust of an unknown person? Would they give greater trust to women and people of similar ethnicity? To test these hypotheses, the authors developed a survey to determine the sets of physical characteristics that affect a person's trustworthiness. They found that gender and expression were the main physical traits associated with how trustworthy an individual looks, while ethnicity was also important.

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